Job Description :
- Assist Brand Manager in planning and execute annual working plan according to related area.
- Monitor the implementation of corporate brand strategy and marketing communications policies in all activities.
- Design promotional materials content for marketing effectiveness, cross-selling implications and adherence to brand guidelines.
- Design advertising program effectiveness to meet customer acquisition goals in coordination with external agency, design public relations efforts.
- Assist Brand Manager in developing comprehensive operation procedures that support the overall strategic direction of the overall organization.
- Ensure a consistent concept for all external messaging and creative executions.
- Ensure consistent brand positioning and messaging across all marketing channels and materials within the section.
- Monitor written and graphic content for a variety of uses to enable consistent and controlled communications
- Build and maintain relationships with various local and national media
- Maintain and update the competition media data and analysis
- Develops and maintains the Brand Standards Guidelines and Logo management
- Keep updated on industry trends, emerging technologies, and best practices in branding and marketing.
- Provide news feeding to related media arrange off air activities arrangement (e.g., speaker, organize event and venue)
Job Requirements :
- Minimum bachelor's degree (S1) in any major
- Minimum 4 years working experience as Brand Section Head/Brand Supervisor
- Skills needed: Brand Management, Event Management & Knowledge in Digital Media platforms