1. Category Strategy & Business Growth
- Formulate and execute the comprehensive cosmetics category strategy for Indonesia, encompassing product portfolio architecture, pricing architecture, channel strategy, and lifecycle management to accelerate revenue and profit growth.
- Drive category penetration and market share expansion by analyzing market dynamics, consumer insights, and competitive landscape, translating data into actionable business plans.
2. Supplier Relationship & Value Chain Optimization
- Lead end-to-end supplier management, including sourcing, negotiation, contract management, and performance evaluation, ensuring alignment with quality, cost, and innovation objectives.
- Develop strategic partnerships with key suppliers to enhance supply chain resilience, cost efficiency, and collaborative innovation.
3. Product Portfolio Management & Merchandising
- Own the product curation process, building a localized yet globally aligned assortment that resonates with target consumers and maximizes category profitability.
- Continuously review sales performance, inventory turnover, and margin metrics to optimize SKU productivity and phase out underperformers.
4. Commercial Planning & Integrated Marketing
- Partner with Marketing to develop and implement integrated go-to-market plans, including launch campaigns, KOL/creator collaborations, digital engagement, and in-store activation to build brand equity and drive sell-through.
- Provide expert guidance to store operations on visual merchandising, staff training, and consumer engagement strategies to elevate the in-store beauty experience.
5. Cross-Functional Leadership & Operational Excellence
- Act as the commercial owner of the cosmetics category, collaborating closely with Supply Chain, Finance, Retail Operations, and Digital teams to ensure seamless execution and resource alignment.
- Serve as the key liaison between global/regional teams and local market operations, ensuring strategy adaptation and effective localization.