Back to search:KOL Specialist / Bandung West

Responsibilities

  • Conducting research to find Key Opinion Leaders (KOLs) who have audiences that align with the target market.

  • Building and maintaining good relationships with KOLs.

  • Designing marketing strategies involving KOLs to increase brand awareness and engagement.

  • Managing end-to-end collaboration projects with KOLs, including content planning and execution.

  • Negotiating with KOLs regarding budget, scope of work, and expectations.

  • Overseeing KOL performance during the project and analyzing the results.

  • Coordinating with the marketing department to ensure the brief meets client requests.

  • Collaborating with the creative manager to produce engaging content that aligns with brand guidelines.

  • Staying up-to-date with the latest trends in influencer marketing and changes in social media platforms.

Requirements

1. Bachelor degree in any major

  • Proficient in building relationships with KOLs and internal team

  • Ability to respond to KOL inquiries, client requests, and team updates promptly

  • Excellent written and verbal communication for negotiating

  • Effective multitasking and prioritizing in a fast-paced environment

  • Capacity to handle pressure and tight deadlines

  • Up-to-date knowledge of trends in influencer marketing and social media platform

  • Attention to detail and have skills to manage multiple KOLs, contracts and schedules

  • Maintain a presentable appearance while engaging with brands or KOLs