Key Responsibilities :

Conduct consumer surveys related to product performance, packaging, scent, texture, and overall cosmetic product preferences.
Collect and analyze market research data (quantitative and qualitative).
Identify beauty trends and consumer behavior in local and global markets.
Perform benchmarking on competitor products.
Manage internal survey databases (Consumer Test, Expert Panel, FGD) and convert them into quantitative insights.
Coordinate with external vendors or research agencies when required.
Ensure research methodologies meet standards and produce valid, representative results.
Conduct Post Market Surveys and identify opportunities for product improvement.
Prepare Product Launch Checklists for each SKU.
Update NPD timelines and project status.
Prepare launch status summaries and report issues to management.

Requirements :

Bachelor's degree in any major; preferably in Statistics, Data Science, or Computer Science.
Minimum 1 year of experience as a Market Analyst in Personal Care & Cosmetics (skincare, haircare, bodycare, etc.).
Proficient in tools such as Google Form, Excel, Lark, Power BI, Tableau, or other statistical software.
Capable of designing and conducting consumer surveys (offline & online) involving product concepts, scent, texture, color, and packaging.
Strong ability to analyze global cosmetic trends, active ingredient innovations, and competitor benchmarking.
Able to prepare Market Insight Summary reports to support Product Development & Marketing.
Skilled in managing internal research databases and converting them into actionable insights.
Effective communication and cross-functional collaboration skills with R&D, Marketing, Packaging, and Procurement teams.