About Pancake
Pancake is a
modern, fast-growing SaaS platform
that helps businesses manage all customer conversations - from
WhatsApp, Instagram, Facebook, and more
- in one smart, unified dashboard.
After 4 years in Indonesia, we've built a strong client base and solid brand presence. Now, we're ready to
scale up fast
- and we're looking for a
Senior Marketing Specialist
who can drive Pancake's next stage of growth in Indonesia.
If you love working in a dynamic tech environment, building creative campaigns, and turning ideas into results, this is your place.
What We're Looking For
Experience:
- 4-6 years in marketing - ideally in
SaaS
,
technology
, or
digital products
- Proven experience in
lead generation
and
community-led growth
Market Knowledge:
- Deep understanding of
Indonesia's digital landscape
, SMEs, and e-commerce ecosystem.
- Ability to work with and grow communities and coaches relevant to SMEs and the e-commerce ecosystem.
Skills:
- Strategic yet hands-on: you can plan big and execute fast.
- Strong with social media and event/partnership marketing.
- Creative thinker with analytical insight
(Excel/Google Sheets, dashboards)
- Excellent communication and project management skills.
Language:
- Fluent in
Bahasa Indonesia
and
English
What You'll Do
- Drive Market Growth:
Develop and execute localized marketing strategies to grow Pancake's presence and reputation across Indonesia.
- Create Local Impact:
Generate leads via Community and Training engagements.
- Generate Qualified Leads
: Plan, launch, and execute marketing campaigns (CTWA ads, social media, events, partnerships) that attract high-quality leads for the sales team.
- Own Events & Partnerships:
Lead and manage
on-ground events, webinars, and collaborations
with key partners (especially Meta, TikTok, and local tech players).
- Localize Content & Brand:
Translate global marketing messages into local, engaging storytelling - keeping Pancake's voice modern, authentic, and relevant to Indonesian audiences.
- Measure & Optimize:
Track and analyse marketing performance, share actionable insights, and push for creative yet data-driven improvements.
Why You'll Love Working at Pancake
- Join a
modern, fast-paced SaaS company
driving digital transformation across Southeast Asia.
- Freedom to experiment and lead creative ideas that shape the Indonesian market.
- Work with a
young, ambitious, international team
that moves fast and supports innovation.
- Competitive compensation, flexible working setup, and clear growth path.