General Qualifications

Maximum age 27 years old, with communication style and visual taste that connects with Gen Z audiences
Female no hijab
Minimum 1 year of experience as a Content Creator (freelance or internship experience is acceptable with a strong portfolio)
Experienced in creating content for TikTok, Instagram, and Reel
Confident in front of the camera and able to build engagement through personal presence and personality
Up to date with current trends: viral sounds, challenges, storytelling formats, effects/filters, and meme culture
Able to handle the full content process: from ideation, shooting, editing, to writing captions
Familiar with editing tools such as CapCut, VN, Canva, and TikTok native tools
Understands visual tone and communication style across various industries (beauty & fashion)
Used to working with briefs and collaborating with design, marketing, and product teams

Responsibilities

Create daily or weekly content for TikTok and Instagram Reels that aligns with the brand voice
Act as the on-screen talent (you'll appear in the frame) for videos such as tutorials, reviews, POVs, OOTDs, or storytelling content
Edit videos using tools like CapCut, VN, Canva, or TikTok's native editing tools
Add Gen Z elements and creative touches to make content more engaging and relatable
Collaborate with design, product, and marketing teams to ensure content meets the brand's objectives and creative direction
Monitor content performance (reach, views, likes, saves, shares)
Conduct light performance evaluations and suggest new experiments or improvement strategies based on data insights