Company Description
kuubiik is a global consulting firm with operations in over 150 countries and headquartered in Singapore. We specialize in outsourcing and project-based solutions for all business functions. Our diverse team spans across Asia, Europe, and the Americas. Renowned brands such as Google, TikTok, AEM, HP, TELUS, MyRepublic, and SGS have trusted our services. We provide flexible staffing solutions including hourly outsourcing starting at 10 hours per month and full-time or part-time outsourcing from US$500 per month.
Job Title:
Copywriter (Advertising & Ad Strategy)
Client Location:
Singapore
Timezone:
SGT (Monday–Friday, 9 AM – 6 PM)
Contract Type:
Full-Time Contract (6 months, renewable)
Job Overview
One of our clients is looking for a remote creative and strategic Copywriter with strong expertise in crafting persuasive ad copy and consumer-focused messaging. The ideal candidate understands how to capture audience attention, drive conversions, and continuously refine content strategies through testing and analytics. This role requires close collaboration with marketing and design teams to deliver impactful campaigns that align with brand and business goals.
Key Responsibilities
- Develop Engaging and High-Converting Ad Copy: Create persuasive and compelling ad copy for various platforms, ensuring consistency and alignment with campaign objectives.
- Craft Effective Content Angles: Identify audience needs and create tailored messaging that resonates and drives action.
- Analyze Consumer Behavior and Market Trends: Leverage research and analytics to adapt ad messaging based on evolving consumer behavior and industry insights.
- Collaborate Across Teams: Work closely with marketing and design teams to ensure cohesion between messaging and creative execution.
- Test and Refine Messaging: Monitor ad performance, conduct A/B testing, and adjust strategies to continuously improve engagement and conversion.
Requirements
- Proven experience in copywriting and ad strategy with a strong portfolio.
- Solid understanding of consumer psychology and audience behavior.
- Proficiency in Google Docs, Grammarly, research tools (SEMrush, Ad Libraries), creative tools (Canva, Figma), and analytics platforms (Google Analytics, Hotjar).
- Excellent communication and collaboration skills.
- Able to work fully remotely
Nice-to-Haves
- Experience working with beauty brands or in the beauty industry.