About the role
Are you an experienced Digital Marketing Manager looking to join a fast-paced, innovative company? We're seeking a talented individual to lead our digital marketing efforts at Biensi Fesyenindo (3Second Group), a leading fashion and lifestyle brand based in Bandung, West Java. This is a contract role, offering the opportunity to make a meaningful impact on our brand's digital presence and growth.
What you'll be doing
- Develop and execute comprehensive brand strategies to strengthen brand positioning and market share across multiple fashion categories.
- Plan and oversee annual brand calendar, campaign concepts, and product communication strategies aligned with business objectives.
- Manage and analyze brand performance metrics (awareness, engagement, conversion, and sales contribution).
- Collaborate with cross-functional teams (Creative, Digital, E-Commerce, Merchandising, and Retail) to ensure brand consistency across all touchpoints.
- Supervise campaign execution (ATL, BTL, Digital, and PR activities) and ensure alignment with brand identity and tone.
- Lead market and competitor analysis to identify opportunities and emerging trends in the fashion industry.
- Manage KOL, influencer, and brand collaboration projects to enhance visibility and credibility.
- Monitor and control brand marketing budgets and ensure optimal ROI for all activities.
- Guide and develop team members to build a high-performing, creative, and data-driven brand team.
- Oversee the work of any external digital marketing agencies or freelancers
What we're looking for
- achelor's degree in Marketing, Business, Communication, or related field.
- Minimum 5 years of experience in brand management, preferably in fashion, retail, or lifestyle industry.
- Strong understanding of brand positioning, consumer insight, and marketing strategy.
- Familiar with digital marketing tools, brand analytics, and trend forecasting.
- Experienced in leading campaigns with proven impact on sales or brand awareness.
- Proficient in Microsoft Office, Google Workspace, and basic design/briefing tools (Canva, Adobe Creative Suite is a plus).
- Leadership mindset, collaborative spirit, and passion for fashion trends.
- Able to work in a fast-paced environment and join immediately.
What we offer
At Biensi Fesyenindo (3Second Group), we are committed to providing a dynamic and supportive work environment. You'll have the opportunity to grow your skills, work with a talented team, and be a key contributor to the success of our brand. We offer a competitive salary, flexible work arrangements, and a range of benefits to support your well-being.
If you're excited about this opportunity and believe you have the skills and experience to succeed in this role, we encourage you to apply now.