Responsibilities :

Developing and implementing brand strategies. This involves defining the brand's identity, target audience, and overall messaging.
Managing brand consistency. Ensuring that all marketing materials and communications align with the established brand guidelines.
Creating and managing content. Developing engaging content for various platforms, including social media, websites, and email marketing, to promote the company's hampers.
Analyzing data and adjusting strategies. Monitoring campaign performance and making data-driven decisions to optimize marketing efforts.
Collaborating with other teams. Working closely with content, social media, and design teams to ensure a cohesive brand approach.
Staying up-to-date on trends. Keeping abreast of the latest trends in the hamper industry and social media to adapt strategies accordingly.
Building brand awareness. Implementing strategies to increase brand visibility and recognition within the target market.
Fostering customer loyalty. Creating initiatives to build and maintain strong relationships with existing customers.

Requirements :

Bachelor's degree in Marketing, Business Administration, Communication, or related field (Master's degree is a plus).
Minimum 3–5 years of experience in brand management, product marketing, or FMCG/luxury goods, preferably in gifting, or lifestyle industries.
Proven track record in brand building, campaign execution, and product launch management & Strong understanding of brand strategy, positioning, and storytelling.
Ability to develop and execute integrated marketing campaigns across digital, retail, and offline channels.
Strong sense of aesthetics, design, and consumer trends, especially in premium and festive hampers.
Excellent communication and presentation skills — both in English and local language.
Strong analytical skills with experience in market research, consumer insights, and competitor analysis.
Knowledge of digital marketing, social media strategies, influencer marketing, and e-commerce platforms.
Ability to manage budgets, timelines, and external vendors (designers, packaging suppliers, agencies)
Creative thinker with a keen eye for detail and passion for creating memorable customer experiences.
Strong leadership with the ability to manage and motivate cross-functional teams.
Highly organized, adaptable, and able to manage multiple projects simultaneously.
Entrepreneurial mindset with a drive for innovation and growth.
Passionate about gifting culture, seasonal celebrations, and customer delight.