Responsibilities
- Develop and implement livestreaming strategies to increase sales, engagement, and brand visibility.
- Lead, coach, and manage the livestream operations team (hosts, operators, CS, logistics coordination).
- Oversee end-to-end livestream preparation: product selection, stock readiness, campaign planning, and promotions.
- Ensure smooth execution of livestream sessions, resolving any technical or operational issues.
- Collaborate with marketing, creative, and business development teams to maximize livestream impact.
- Monitor KPIs including conversion rates, sales performance, viewer engagement, and customer satisfaction.
- Analyze data and market trends to optimize content, promotions, and operational efficiency.
- Manage partnerships with platforms (TikTok, Shopee, etc.) and ensure compliance with their policies.
- Prepare regular performance reports and provide actionable insights to management.
Requirements
- Bachelor's degree in any field.
- Minimum 2 years of experience in e-commerce livestreaming operations.
- Strong understanding of e-commerce platforms and livestream commerce ecosystem (TikTok Shop, Shopee Live, etc.).
- Good communication and coordination skills.
- Analytical mindset with strong attention to detail.
- Highly organized, proactive, and able to work in a fast-paced environment.