Key Responsibilities:

Take full ownership of multiple influencer-based e-commerce projects
Translate client objectives into actionable execution plans with internal teams
Monitor project performance and initiate optimizations when needed
Align influencer BD, operations, creative, and paid media teams under one strategy
Evaluate influencer performance from both content and commerce perspectives
Propose incentive structures and cooperation models to maximize output
Design scalable delivery frameworks that balance brand safety and creator flexibility
Act as the lead contact for brand partners on all campaign-related matters
Deliver progress updates, insights, and strategic recommendations
Manage expectation alignment and relationship nurturing

Key Requirements:

Bachelor's degree or higher; marketing, business, or communication-related majors preferred
2+ years experience in influencer commerce, project management, or MCN operations
Excellent communication and coordination skills across functions
Able to manage complex, fast-paced execution environments
Familiarity with TikTok's influencer ecosystem; Chinese speaking is a plus
Strong ownership mindset and structured thinking