Content Creator
Hiboo Baby
Position : Full Time
Location : Onsite - South Jakarta
Employment Type : Full-time
We are Hiboo Baby, a rapidly growing Indonesian direct-to-consumer (DTC) brand specializes in skincare products for moms and babies. Founded in 2023 and inspired by Japanese skincare, we focus on gentle, minimalist products that are safe for sensitive skin. Hiboo's products are designed to gently heal and nourish, without the need for prescription-based ingredients.
Some of our popular products include:
- All Purpose Baby Balm - helps with diaper rash, eczema, and dry skin.
- Zzz Baby Cream - helps babies sleep better.
- Mochi Skin Serum - keeps skin soft and healthy for moms and babies.
- Temoo Hap Hap - a children's supplement made from honey-based herbal syrup to support children's health and development.
From our humble beginnings as a bootstrapped startup, we've quickly established ourselves as a key player in the Indonesian mom and baby care market. In just a short period, we have gained significant trust and recognition, winning the prestigious
2024
Brand Choice Award
. Our growth has been supported by top investors, including Trihill Capital, Kopital Ventures, and Mulia Sky Capital.
About the Role:
We are looking for a creative and analytical Social Media Specialist to plan, produce, and report on our social content across TikTok and Instagram. You will be responsible for bringing the brand voice to life through engaging content, helping increase awareness, community, and growth.
Responsibilities:
- Produce multiple pieces of content every day (short videos, photos, stories, captions).
- Create fresh, on-brand content for TikTok, Instagram (Reels/Stories), and other platforms.
- Plan, shoot, and edit short-form videos focused on moms, babies, and skincare.
- Write engaging captions, hooks, and scripts to drive audience interaction.
- Keep up with social media trends and apply them to Hiboo's brand in a relevant way.
- Work with the marketing team to follow the content calendar and product launches.
Occasionally appear on camera as a relatable and trustworthy face for the brand.
Requirements:
- Minimum 1 year of experience in social media or content creation (TikTok/IG focus).
- Proven ability to produce high-volume content daily while maintaining quality.
- Strong skills in mobile video editing tools (e.g., CapCut, VN, Canva, etc.).
- Deep understanding of what engages moms, women, and parenting communities online.
- Self-starter, fast learner, and able to work independently with minimal supervision.
- Creative thinker who can turn simple ideas into compelling content.
- Bonus: Passion or experience in skincare, motherhood, or parenting content.
How to apply?
At Hiboo Baby, you'll play a key role in shaping a brand that matters to moms and families across Indonesia. If you're passionate, driven, and excited to build something meaningful and to improve your personal growth, we'd love to hear from you.
Please contact HR and send your CV and portfolio to
We review applications on a rolling basis, and only shortlisted candidates will be contacted.