Edufrienz is an educational platform offering engaging learning resources for children aged 3+ with a strong emphasis on social-emotional learning (SEL). We are transitioning from our existing website to a more optimized and scalable experience. While a custom platform is in development, we continue to improve and expand our current WordPress-based platform.
We are seeking a skilled Front-End Developer who can manage, improve, and support our existing website while collaborating directly with SEO strategists and the digital team. Your role focuses on front-end development, website enhancements, SEO-friendly improvements, and supporting the integration of marketing and affiliate features—not full-stack or heavy backend development.
What You'll Do
Website & Front-End Development (Primary Role)
- Manage, enhance, and optimize the current WordPress-based Edufrienz website.
- Implement front-end improvements using HTML, CSS, JavaScript, and common WordPress builders/plugins.
- Work closely with the SEO team to ensure clean, semantic code aligned with SEO goals.
- Improve UI/UX across pages—including navigation, user experience, readability, and mobile responsiveness.
- Optimize page performance (Core Web Vitals, image optimization, caching compatibility, etc.).
- Implement structured data, metadata, and SEO-friendly layouts based on strategist input.
- Support creation and maintenance of landing pages, product pages, and resource pages.
Affiliate Program & Marketing Integrations (Support Role)
- Assist in implementing or improving affiliate tracking tools , ShareASale, or custom links).
- Support integration of marketing assets: banners, shareable links, referral assets.
- Ensure front-end compatibility for affiliate dashboards and user flows.
- Connect with backend developers (if any) or external tools to ensure proper tracking.
Subscription & Content Access Support
- Implement or support front-end logic for subscription tiers and content gating.
- Ensure download limits, premium access, and membership pages function smoothly on WordPress.
- Work with plugins such as MemberPress, WooCommerce Subscriptions, or custom integrations.
UI/UX & Product Growth
- Provide design-driven recommendations to support better user journeys.
- Improve readability, color hierarchy, spacing, and layouts tailored for parents, teachers, and children.
- Maintain consistency with Edufrienz branding, illustrations, and visual guides.
- Work with Figma designs when provided, or assist in translating ideas into prototypes.
SEO Collaboration
Work closely with SEO strategists to implement:
Clean semantic HTML
- Schema markup
- Clear URL architecture
- Mobile-first improvements
- Image SEO (alt text, compression, formats)
- Propose front-end changes based on performance data (Search Console, Lighthouse, Core Web Vitals).
- Keep up to date with SEO-driven front-end practices and algorithm changes.
Website Performance & Technical Support
- Troubleshoot front-end issues related to UI bugs, page errors, or plugin conflicts.
- Work in an Agile approach—quick iterations, fast fixes, and responsive collaboration.
- Document changes clearly for future scalability and handover.
Must-Have Skills
- Bachelor's Degree or equivalent experience in Computer Science, IT, or related fields.
- Strong proficiency in JavaScript, HTML5, CSS3, and responsive design.
- Experience with WordPress, including builders (Elementor, WPBakery, Gutenberg) and plugins.
Solid understanding of SEO-related front-end practices:
Semantic markup
- Metadata
- Structured data
- Page speed optimization
- Comfortable working with UI tools (Figma) and frontend frameworks a bonus).
- Familiarity with caching, CDN, and cloud hosting environments (Cloudways, AWS, etc.).
- Strong debugging and troubleshooting skills.
- Excellent communication, proactive mindset, and willingness to collaborate with non-technical teams.
- A growth mindset—keeps learning, adapting, and contributing suggestions.