Generate brand awareness among end-users for the parent brand at the relevant market/area through in-store program
Generate brand loyalty level on end-user level by developing end-user program (for any portfolio)
Generate brand loyalty level on customer by successful & well implementing customer retention/loyalty program (for any portfolio)
Managing Sales Generator Program for WS through Si Ahli Semen (SAS) Program
Organize & supervise the customer/consumer engagement program such as retailers gathering, tukang gathering, contractor gathering
Organize end-user loyalty program such as Semen Merah Putih Club Apps (end-user point reward)
Manage in-store branding for POSM items, allocation & placement, effectively & efficiently
Generate brand likelihood to be recommended and satisfaction levels based on a recent experience
Organize & supervise program for Mandor Pintar Institute such as training & certification for tukang

Manage the co-marketing activity with developer/association/related government