Job Summary
The Creative Lead is responsible for directing and executing all visual aspects of the Chocochips brand — from campaign ideation to final production.
This role combines creative leadership and hands-on execution, leading both the creative and marketing teams while being directly involved in photography, videography, and content production.
The ideal candidate is a multidisciplinary creative — visionary, detail-oriented, and passionate about creating visuals that capture the essence of femininity, confidence, and timeless style.
Key Responsibilities- Lead, manage, and direct the Creative and Marketing teams, ensuring all visual outputs align with the brand bible and maintain brand consistency.
- Develop and implement creative strategies that support the brand's vision, campaign goals, and business objectives.
- Plan, shoot, and edit high-quality photo and video content for campaigns, social media, website, and other marketing materials.
- Oversee the creation of all visual assets — including lookbooks, seasonal campaigns, product photos, and digital content.
- Collaborate closely with the Marketing, Merchandising, and E-Commerce teams to ensure cohesive storytelling and strong visual identity across all channels.
- Provide art direction during photoshoots and video productions, ensuring lighting, composition, and tone reflect the brand's aesthetic.
- Stay up to date with fashion and creative trends, new content formats, and digital storytelling techniques to keep the brand ahead of the curve.
- Manage creative project timelines, budgets, and resources efficiently to ensure on-time delivery.
- Provide feedback and mentorship to team members, fostering a creative environment that values innovation and attention to detail.
- Bachelor's degree in Graphic Design, Visual Communication, Multimedia, Fashion Design, or related field.
- Minimum 5 years of experience as a Photographer and Videographer, preferably in the fashion, lifestyle, or retail industry
- Proven track record as both creative lead and hands-on executor (photography, videography, and content creation).
- Strong portfolio showcasing photography, videography, branding, and campaign work.
- Proficient in Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro) and Capcut
- Excellent understanding of visual storytelling, lighting, color theory, and composition.
- Up to date with social media trends, platform algorithms, and digital content strategies.
- Strong project management skills and ability to handle multiple projects in a fast-paced environment.
- Passionate about fashion, trends, and creating timeless visuals
- Willing to work from office (Cengkareng, West Jakarta).
- Only candidates who submit a portfolio will be processed.