Job Requirements:
- Bachelor's degree or above in Marketing, Business Administration, or related fields.
- Minimum of 3 years of marketing experience, preferably in the FMCG or beauty industry.
- Proven track record in planning and executing successful marketing campaigns.
- Strong analytical skills to interpret data and make strategic decisions.
- Excellent project management skills with the ability to handle multiple projects simultaneously.
- Exceptional written and verbal communication and presentation skills.
- Proficiency in digital marketing tools, social media platforms, and analytics software.
- Creative thinking with a deep understanding of consumer insights and brand positioning.
- Strong team player with excellent leadership and collaboration skills.
- Fluency in English is required; proficiency in Chinese languages is a plus.
Job Descriptions:
- Develop and implement strategic marketing plans, including IMC (Integrated Marketing Communications) planning and execution, to enhance brand awareness and market share.
- Analyze market trends, consumer behavior, and competitive landscapes to identify growth opportunities.
- Plan and execute large-scale offline events, including brand launches, brand roadshows, and regional roadshow planning and execution.
- Manage marketing budgets to ensure efficient resource allocation and optimal ROI.
- Collaborate with the product development team to successfully launch new products and coordinate marketing strategies.
- Lead cross-departmental collaboration for new product launch projects, ensuring timely completion of marketing initiatives.
- Monitor and evaluate marketing campaign performance metrics to generate actionable insights for continuous improvement.
- Identify and establish cross-industry/IP collaborations to enhance brand visibility and engagement.
- Build and maintain strong relationships with external partners, agencies, and suppliers.
- Strategize and execute new business models, including the design, prototyping, promotion, and implementation of cultural and creative products, e-commerce product launches, and operations to drive new growth opportunities for the company.
- Organize promotional activities, sponsorships, and other marketing events to attract target audiences.
- Stay updated on industry trends and emerging marketing technologies to ensure innovation in marketing strategies