Role Overview
The campaign Strategist is responsible for designing, directing, and optimizing cross-channel marketing campaigns (performance ads, social media, influencer, PR). Each campaign is managed as and
end-to-end project
, starting from planning, coordination, execution, monitoring, through evaluation.
This role focuses on
strategic oversight
with authority in ad budget maagement, performance analysis, and cross-team orchestration to achieve key business objectives:
customer acquisition and lead generation.
Key Responsibilities
Strategic Planning & Framework
Develop campaign frameworks (theme, objectives, timeline, budget, scope).
- Translate business targets into measurable campaign goals.
Create creative and execution briefs for relevant teams (ads, social, design, PR).
Project Management
Manage campaigns as projects: create project plans, timelines, resource allocation, milestone tracking, and risk management.
- Ensure campaigns are executed on time, within scope, and within budget.
- Coordinate cross-functional stakeholders as the campaign project owner.
Conduct post-mortem reviews for each campaign (lessons learned, best practices).
Budget & Performance Ads Management
Manage and allocate advertising budgets (Google, Meta, TikTok).
- Oversee optimization of targeting, bidding, and channel mix.
Ensure cost efficiency for acquisition (CPL, ROAS).
Analytics & Insights
Build campaign dashboards/reports (CPL, Conversion Rate, CTR, ROAS).
- Deliver data-driven insights and recommendations.
Evaluate campaign effectiveness and suggest iterations.
Cross-Channel Orchestration
Align campaign messages, narratives, and visuals across all channels (ads, social media, influencer, PR).
Market & Competitor Analysis
Monitor industry trends, competitor activities, and benchmarking.
- Identify new campaign opportunities for growth.
Job Requirements
- Bachelor's degree in Marketing, Comunications, Business, Management, or otherrelevant fields.
- Preferably holds digital marketing certificatios (Google Ads, Meta Blueprint, TikTok Ads, HubSpot, or equivalent).
- 3-5 years of experience in Digital Marketing, Campaign Strategy, or Performance Marketing.
- Proven experience in managing end-to-end campaigns (planning, execution, analytics).
- Hands-on experience managing digital advertising budgets across multiple channels (Google Ads, Meta/Facebook, TikTok).
- Experience in project management (managing timelines, resources, milestones, and stakeholders).
- Previous cross-functional collaboration experience (social media, creative, PR, sales, product, etc.).
- Proficiency in Google Ads, Meta Ads Manager, and TikTok Ads.
- Ability to analyze data from Google Analytics, Ads Manager, Data Studio/Looker, Excel/Spreadsheets, or BI tools.
- Familiar with project management tools such as Trello, Asana, , or Notion.
- Strong understanding of how to craft consistent campaign messaging across channels (ads, social media, influencer, PR).
- Ability to derive insights from campaign data and translate them into actionable strategies.
- Capable of turning business objectives into measurable campaign strategies.
- Strong analytical skills with the ability to identify patterns and generate actionable insights.
- Able to present strategies and insights clearly to top management.
- Strong cross-team collaboration skills (ads, social media, design, PR, sales).
- Disciplined in managing campaigns as projects with clear timelines and budgets.
- Creative problem-solver when facing campaign challenges.
- Quick to adapt to digital marketing trends and platform algorithm changes.