Job Description

Develop and execute end-to-end marketing strategies to grow app users and engagement.
Develop loyalty strategies to retain long-term users, including rewards, incentives, or badges for active users
Lead digital marketing campaigns (social media, content marketing, paid ads).
Define brand positioning, messaging, and ensure consistent communication across all channels.
Analyze market trends, user behavior, and competitor activities to inform strategy.
Manage marketing budgets and measure ROI of campaigns.
Build and maintain relationships with media, influencers, and relevant partners.
Collaborate with business teams to launch features and promotions.
Prepare regular reports and insights for leadership on marketing performance.

Job Requirement

Bachelor's degree in Marketing, Business, Communications, or related field
Min 3+ years experience in Managerial Position
Proven experience in marketing management, preferably in tech startups, apps, or service platforms.
Strong understanding of digital marketing tools, analytics, and user acquisition strategies.
Excellent communication, storytelling, and project management skills.
Creative mindset with data-driven decision making.
Experience in brand building, community engagement, or growth marketing is a plus.
Ability to thrive in a fast-paced, evolving startup environment.