Job Requirements:
- 3+ years of independent offline channel development experience, including experience in large retail chains, hypermarkets, and street vendors. Experience supplying for INDOMARET and ALFAMART preferred.
- Experience in the following product categories preferred: FMCG, TOYS, CCG, TCG, small home appliances, cosmetics, food, personal care products, and health management products.
- Language proficiency: Chinese preferred, English required.
Responsibilities
Channel Development
Identify and evaluate potential retail partners, including large retail chains, hypermarkets, and street vendors.
- Develop and execute channel development plans to rapidly expand sales networks and ensure coverage of key market areas.
Conduct market research to understand competitors' channel strategies and identify differentiation opportunities.
Retail Maintenance
Build and maintain strong relationships with existing retailers to ensure continued product sales.
Regularly visit retailers to provide product training and sales support, enhancing the product knowledge of retail sales staff. - Monitor retailers' inventory and sales, and adjust replenishment strategies promptly to ensure adequate product supply.
Sales Support
Provide marketing materials and sales tools to help retailers promote and promote products.
- Organize promotional events and demonstrations to increase product exposure and sales.
Collect market feedback and provide timely feedback to the company on product performance and market demand.
Data Analysis and Reporting
Analyze sales data, evaluate channel performance, and develop improvement strategies.
Regularly report to management on the progress of channel development and maintenance, providing market insights.
Teamwork
Collaborate closely with the Marketing, Product Management, and Customer Service teams to ensure channel strategies are aligned with overall business goals.
- Participate in cross-departmental meetings to share market insights and sales experiences.
Responsibilities
- Market Research and Analysis: Understand market trends, consumer needs, and the competitive landscape, particularly regarding children's and parents' preferences.
- Channel Strategy Development: Based on market research findings, formulate channel development and maintenance strategies to ensure effective product distribution in target markets. - Relationship Management: Build and maintain long-term relationships with retailers, ensuring excellent communication and support.
- Sales Training: Provide product knowledge and sales skills training to retailers to help them effectively promote products.
- -Promotional Event Planning: Design and implement promotional events to boost product sales and attract consumer attention.
- Performance Evaluation: Regularly evaluate channel sales performance, provide improvement suggestions, and ensure sales targets are met