Job Description
- Manage all marketing and brand management activities for the Moms & Baby category, ensuring brand growth and strong market positioning.
- Develop and implement brand strategies and annual marketing plans, covering brand positioning, communication, and budget management.
- Supervise the execution of marketing strategies, ensuring campaigns are effective, targeted, and consistent with Momsy's brand identity.
- Manage and optimize media buying activities (Meta Ads, Google Ads, TikTok Ads, and marketplace ads) to achieve awareness, engagement, and sales targets.
- Develop and oversee affiliate marketing programs, KOL collaborations, and community engagement initiatives to expand audience reach and strengthen customer loyalty.
- Conduct market research and consumer data analysis to understand trends, purchase behavior, and campaign performance.
- Identify market opportunities and potential threats, and take corrective actions to improve brand and campaign performance.
- Lead the New Product Development (NPD) and Existing Product Development (EPD) processes in coordination with cross-functional teams (R&D, Production, Design, and Finance).
- Coordinate with external agencies (digital, creative, media, KOL management, and research) to ensure all activities align with Momsy's brand values and strategy.
- Collaborate with the sales, e-commerce, and distribution teams to ensure marketing initiatives effectively support sales and business objectives.
- Monitor campaign and brand performance regularly, preparing evaluation reports and strategic recommendations for future improvements.
- Maintain brand consistency and image across all communication channels, including digital, retail, and public relations.
Requirement
- Bachelor's Degree in Marketing, Business Administration, Communications, or related field.
- Minimum 3–5 years of experience in brand management or marketing roles — preferably from FMCG, Personal Care, Beauty, or Moms & Baby categories.
- Proven ability to develop and execute integrated marketing strategies (digital, PR, and product activation).
- Strong understanding of consumer insights and market trends, especially within the Moms & Baby segment.
- Hands-on experience in digital marketing, including Meta Ads, Google Ads, TikTok Ads, and marketplace ads.
- Skilled in managing KOLs, affiliate programs, and influencer campaigns to drive awareness and sales.
- Creative mindset with strong storytelling and branding sense.
- Excellent leadership, communication, and cross-functional collaboration skills.
- Ability to handle multiple projects and work under tight deadlines.