Responsibilities :
- Develop and implement creative social media strategies aligned with brand goals and audience insights
- Create a Editorial Plan including post schedules, campaign themes, and creative formats
- Conduct trend to generate relevant, engaging, and up to date content ideas
- Collaborate with design teams to align creative concepts with overall communication objectives
- Conceptualize, produce, and execute creative content for various platforms (Instagram Reels, TikTok videos, YouTube, etc)
- Ensure all content meets brand identity standards in visual and verbal tone
- Utilize trending audio, filters, and storytelling techniques to enhance reach and engagement
- Act as on screen talent when necessary (e.g., for tutorials or brand videos campaign)
- Manage day to day operations of all company social media channels (schedule and publish post)
- Engage with followers by responding to comments, DMs, and mentions in a professional and timely manner
- Monitor brand sentiment and online conversations, escalating relevant feedback when needed
- Collaborate with influencers, creators, and partners for social media campaigns
- Prepare creative briefs and coordinate content execution with external collaborators
- Support digital events or activations, such as live streaming, online campaigns, or brand partnerships
- Work closely with the digital marketing team to align organic and paid social efforts
- Track and analyze content performance metrics
- Prepare performance reports with actionable insights and optimization recommendations
- Evaluate campaign effectiveness based on data and user feedback
- Continuously improve content strategies using analytics and market insights
- Experience in Performance Marketing ; managing Meta Ads, TikTok Ads, or other paid campaign tools
- Stay updated on platform algorithms, emerging tools, and social media innovations
- Continuously explore new creative approaches to keep brand content fresh and relevant
Qualifications :
- Bachelor's degree (preferably in Communication, Marketing, Design, Multimedia, or related field).
- Minimum 1–3 years of experience in digital creative, social media, or content creation roles.
- Strong portfolio of creative work (social media content, video, graphic design, or campaigns).
- Passionate about the digital and creative industry, with strong awareness of current social media trends.
- Energetic, communicative, and able to collaborate across teams (marketing, design, production).
- Creative thinker with high initiative, adaptability, and curiosity for emerging trends.
- Presentable, confident, and comfortable being on camera if required.