MAIN PURPOSE
The Assistant E-Commerce Manager will support the execution and optimization of our digital commerce strategy within the country. This role plays a key part in driving online sales performance, enhancing customer experience, and supporting cross-functional initiatives.
Key Responsibilities
- Strategy & Execution: Assist in implementing e-Commerce initiatives aligned with brand and commercial objectives, support the rollout of digital campaigns, promotions, and product launches across online platforms, monitor competitor activity and market trends to inform tactical decisions
- Performance & Analytics: Track and report on key e-Commerce metrics (traffic, conversion, AOV, etc.), assist in analysing campaign performance and generating actionable insights, maintain dashboards and support monthly business reviews
- Sales and Revenue Growth: Drive sales growth and maximize revenue through effective merchandising, pricing strategies, promotional campaigns, and product assortment optimization
- Platform & Operations: Coordinate with internal teams and external partners to ensure smooth platform operations, support product listing accuracy, content updates, and merchandising strategies, assist in managing inventory visibility and order fulfilment processes
- Cross-Functional Collaboration: Work closely with CRM, Marketing, Supply Chain, and Sales teams, support integration of e-Commerce with CRM initiatives to enhance personalization and retention, liaise with agencies and vendors for campaign execution and platform enhancements
- Market Trends and Innovation: Stay updated with industry trends, emerging technologies, and best practices in e-commerce to drive innovation and maintain a competitive edge.
Requirements
- Bachelor's degree in Marketing, Business, or related field
- Min. 4 years of experience in e-Commerce, digital marketing, or online retail
- Strong analytical skills and proficiency in Excel, Google Analytics, or similar tools
- Familiarity with e-Commerce platforms (e.g., Shopify, Magento, Lazada, Shopee)
- Excellent communication and project coordination skills
- Proactive, detail-oriented, and eager to learn in a fast-paced environment