Key Responsibilities
- Product Strategy & Portfolio
· Define vision, strategy, and positioning for Ella Skincare Platinum. Manage both treatment portfolio and clinic ambience/experience as part of the brand's value proposition.
· Map competitor landscape and identify differentiation opportunities.
· Build and maintain product roadmap (treatments and packages) aligned with brand positioning in coordination with R&D team
- Brand Strategy & Positioning
· Develop and implement the annual brand strategy, defining positioning, tone of voice, and visual identity.
· Ensure brand and communication consistency across all channels — digital, print, in-clinic materials, and communications.
· Monitor brand health metrics such as awareness, sentiment, and recall rate.
- Campaign Planning & Execution
· Design and execute monthly / quarterly brand campaigns
· Collaborate with creative and performance marketing teams to ensure messaging aligns with the brand identity.
· Review and approve all marketing materials prior to launch (Meta, Google, TikTok, and offline).
· Manage the marketing budget to optimize ROI and campaign efficiency.
- Cross-Department Collaboration
· Coordinate with Operations to ensure campaign execution and brand guidelines are followed at all clinics.
· Collaborate with Finance for promo effectiveness tracking and budget reconciliation.
· Work closely with the Product / R&D team for effective product launches.
- Customer Experience & Community Building
· Monitor customer feedback and ensure the brand promise is reflected in every client experience.
· Initiate influencer collaborations, PR events, and community campaigns to strengthen brand credibility in coordination with KOL and partnership team
- Data, Sales & Performance Analysis (in coordination with Sales & Performance team)
· Coordinate with the Sales Team to identify trends, conversion barriers, and opportunities for cross-selling or upselling.
· Monitor lead-to-booking performance and identify campaign-to-sales correlation.
· Translate insights into brand or communication strategy adjustments.
- Performance Tracking & Reporting
· Prepare weekly, monthly, and quarterly brand performance reports
· Conduct competitor and market trend analysis within the skincare / aesthetics industry.
· Provide actionable insights to improve campaign performance and brand perception.
Qualifications :
4–6 years of experience in brand / marketing roles (preferably in beauty brands, skincare and or aesthetic clinic)
Proven experience managing digital campaigns (Meta, Google, TikTok) and optimizing both organic and paid media (in coordination with performance marketing team)
Strong analytical and reporting skills.
Excellent creative and aesthetic sense with a strong understanding of visual storytelling and brand consistency.
Effective leadership, project management, and cross-functional communication abilities.
Strong stakeholder management skills