Responsibilities
About the Team
Our team will be responsible for developing categories and the corresponding sub-categories by building a robust team, and conducting prioritization of sub-categories, leads identification, leads generation, acquisition, incubation, and performance improvement & management.
Responsibilities:
We are seeking a highly driven Category Manager to lead the Beauty & Personal Care vertical. You will be responsible for delivering commercial targets (sales (GMV), market competitiveness and profitability), driving strategic growth, and ensuring operational excellence across assortment, pricing, marketing, and seller management. This is a high-impact role requiring strategic thinking, strong stakeholder management, and operational execution, with the ability to translate business goals into actionable plans and outcomes.
Strategic Ownership & Category Growth
Own and drive the overall category vision, assortment strategy, and growth roadmap for the Beauty & Personal Care segment.
Identify market trends, customer needs, and emerging product opportunities to shape strategic priorities and guide product and seller selection.
Develop and implement the go-to-market strategy, including merchandising, campaign planning, and brand/seller development initiatives.
Operational Execution & Business Delivery
Translate high-level goals into structured execution plans with clear OKRs and timelines; own the full lifecycle from planning to post-analysis.
Dissemble GMV, margin, and seller growth goals into granular operational levers (selection, pricing, inventory, marketing, fulfillment).
Manage day-to-day operations of the category, including monitoring product availability, stock health, pricing competitiveness, and promotional effectiveness.
Work cross-functionally with supply chain, performance marketing, tech/product, and finance teams to ensure seamless operational execution and timely issue resolution.
Drive in-platform execution excellence, optimizing search visibility, navigation, product detail pages, and conversion funnel.
Build and track dashboards and category health metrics (e.g., fill rate, OOS rate, seller performance); proactively address gaps with data-driven actions.
Seller & Brand Management
Build strong relationships with key sellers and brand partners to unlock joint business plans, exclusive deals, and co-marketing campaigns.
Continuously evaluate seller/brand performance and implement improvement plans including operational SLAs, product assortment, and promotional effectiveness.
Source and onboard new merchants or DTC brands to enrich the assortment; identify and incubate high-potential products and sellers.
Data-Driven Decision Making
Partner closely with analytics and data science teams to monitor performance trends and inform tactical decisions.
Use insights and dashboards to steer category direction, test hypotheses, and refine initiatives in real-time.
Continuously assess ROI of initiatives and prioritize actions based on business impact and resource availability.
Governance & Risk Management
Monitor and manage risks in pricing, content quality, seller behavior, and customer experience.
Support policy implementation around pricing, operations, and seller compliance to ensure long-term sustainability.
Qualifications
Minimum Qualifications:
Bachelor's degree or higher.
Proven experience in e-commerce and operational execution. 5+ years of experience in category management or commercial roles, preferably in Beauty & Personal Care. Strong network with key brands and top merchants in the industry.
High levels of written and oral fluency in English and Bahasa Indonesia are required as primary language of work.
Strong analytical, problem-solving, and project management capabilities.
Prior team management experience; ability to lead and scale teams effectively. Demonstrated ability to work cross-functionally and manage multiple stakeholders.
Self-starter with high adaptability and attention to detail. Strong solution & growth mindset.
Based in Indonesia or willing to relocate.
Preferred Qualifications:
Proficiency in Excel, Google Sheets, and syndicated market data tools (e.g., Nielsen, Euromonitor, SimilarWeb).
Hands-on experience with data tools such as SQL, Tableau, Python, or other BI/visualization platforms.
Understanding of live commerce, content/community commerce, or other emerging e-commerce formats.
Experience working in multinational, high-growth tech or digital-first companies.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.