About the job
House of Tugu Jakarta, part of Tugu Hotels & Restaurants Group in the heart Jakarta's Old Town, is inviting a dynamic, energetic, and creative Marketing Communication and Event Coordinator to join our team and help us enhance and strengthen our presence by spreading Tugu's mission of art, history and culture of Indonesia to domestic market and the world.
Key Responsibilities :
Develop and implement comprehensive marketing strategies for House of Tugu, Old Town Jakarta including its subsidiary food & beverage and wellness facilities to drive occupancy, enhance brand visibility, and meet revenue goals.
Public Relations: develop and manage partnerships with travel influencers, bloggers, media and industry partners to promote the hotel
Events: plan, promote, and execute events, such as cultural events, fundraising dinners, yoga events, themed dinners.
Analytics and Reporting: monitor and analyze marketing performance, including website traffic, booking rates, and social media engagement, and provide regular reports with actionable insights
Partnerships: Identify and establish partnerships and collaborations with local businesses and travel-related organizations to expand the hotel's marketing reach and impact
Customer Engagement: develop and manage customer engagement and loyalty programs to build and retain a strong guest base
Innovation: stay updated on industry trends, emerging technologies, and new marketing methods to keep the hotel's marketing strategies fresh and effective.
Digital Marketing: Manage online presence, including website, social media, and other digital channels
Work with the production people, photographer and graphic designer in the creation of engaging and informative content to attract potential guests
Qualifications :
- Bachelor's degree in Marketing, Communications, Hospitality Management, or a related field
- 3+ years of experience in marketing, communications, or event planning, ideally within the hospitality or lifestyle sector
- Strong knowledge of digital marketing, including social media platforms, SEO, and email marketing
- Proven experience in event planning and coordination, from conception to execution.
- Creative, detail-oriented, and able to think outside the box
- Excellent communication skills, both written and verbal
- Ability to work in a fast-paced environment and manage multiple tasks simultaneously
- Fluent in English
- A passion for Indonesian culture and creating authentic, memorable guest experiences.