Key responsibilities :

Develop and implement a comprehensive social media strategy and maintain a content calendar.
Produce high-quality, engaging content, including written posts, graphics, and short-form videos for various platforms like Instagram, TikTok, and YouTube.
Monitor social channels, respond to audience interactions, and foster a positive community.
Manage and optimize paid social media advertising campaigns to generate leads and improve performance.
Track, analyze, and report on social media performance using key metrics and KPIs to inform future strategy.
Work closely with internal teams, such as marketing, sales, and creative, to align messaging and support promotional activities.
Ensure all content aligns with the brand's tone, voice, and visual identity across all digital channels.

Required skills and qualifications :

Professional experience managing and growing social media channels.
Strong copywriting and communication skills, for both social media and web content.
Proficiency in creating various types of content, including graphics and video editing.
Experience with social media management tools and analytics.
Familiarity with SEO principles for web content.
Ability to adapt to fast-paced environments and manage multiple tasks.
Strong organizational, analytical, and leadership skills.