Role Purpose
Bertanggung jawab penuh atas strategi, pengembangan, dan eksekusi lini produk merchandising resmi IP Visinema (toys, apparel, stationery, home living, collectible items, dsb). Posisi ini memastikan produk-produk yang dikeluarkan aligned dengan visi Visinema Studio jangka panjang termasuk dengan brand identity IP, menghasilkan revenue berulang, serta memperluas daya hidup IP jangka panjang.
Key Responsibilities
Merchandising Strategy & Planning
Menyusun roadmap produk tahunan untuk tiap IP dari Visinema Studio.
- Menentukan kategori produk prioritas.
Membuat proyeksi revenue dan margin dari tiap lini produk.
Product Development & Design Coordination
Bekerja sama dengan Chief of Design, Visinema Studio untuk menghasilkan produk yang sesuai.
- Memastikan kualitas, packaging, dan storytelling produk selaras dengan value IP.
Mengawasi proses produksi dari prototype → mass production.
Merchandising Operations & Supply Chain
Mengatur vendor, manufaktur, hingga logistik produk.
- Mengontrol cost structure
Membuat sistem inventori & distribusi (baik online store maupun offline store).
Sales Channel Development
Membuka jalur distribusi: official online store, marketplace, pop-up store, retail partner
Berkoordinasi dengan tim Sales untuk integrasi campaign
Brand & Licensing Synergy
Bekerja sama dengan Head of Licensing terkait lisensi produk.
- Menjaga agar lini merchandise internal tidak bentrok dengan kontrak lisensi eksternal.
Job Requirement :
- Bachelor's degree in Business, Management, Marketing, or related fields (preferably with focus in retail/FMCG/creative industry).
- Minimum 5–7 years of experience in merchandising, product development, retail, or licensing, preferably within the entertainment, toys, fashion, or lifestyle brand industry.
- Proven track record in managing end-to-end product lifecycle: from ideation, design, production, distribution, to sales.
- Experience in working with vendors/manufacturers and understanding supply chain and distribution processes.
- Strong knowledge of merchandising strategy, product roadmap, and product category management.
- Solid understanding of margin, cost structure, pricing, and revenue projection.
- Familiarity with modern distribution channels (official online stores, marketplaces, retail partners).
- Ability to set up and manage inventory and distribution systems.
- Preferably with exposure to creative product design and brand/IP storytelling.