Position: Social Media Marketing Specialist (FMCG Preferred)
Location: Setiabudi, South Jakarta
Working hours : Monday Friday WFO
Responsibilities:
- Plan and execute FMCG brand campaigns across major social media platforms (TikTok, Instagram, Facebook - 8 Accounts)
- Develop and deliver creative content (short videos, copywriting, livestream scripts, visuals) to drive engagement and awareness, daily to all account
- Collaborate with KOLs, influencers, and online communities to build brand advocacy and user engagement.
- Monitor and analyze social media metrics (followers, engagement, conversions) to improve performance.
- Work closely with the e-commerce operations team to align social media initiatives with sales promotions.
- Stay updated on industry trends and competitor activities; propose innovative digital marketing strategies.
Requirements:
- Bachelor's degree in Marketing, Communication, or related field.
- 2–3 years of experience in social media marketing or content strategy, preferably in FMCG or e-commerce.
- Excellence Social Media skills
- Strong English communication; Chinese is preferred.
- Independent, creative, and data-driven mindset.
- Responsible, good attitude, and able to meet deadlines.