Seniority Level:
Senior

Position:
Social Media Manager

Salary Range:
IDR 8 – 12 mio

Reporting to:
Marketing Manager and/or CMO

Responsibilities

Lead the development and execution of the company's social media strategy across all platforms.
Plan, implement, and optimize paid and organic campaigns to drive engagement, brand awareness, and revenue growth.
Oversee content creation, including graphics, video, and copy, ensuring consistency with brand voice and marketing objectives.
Track, analyze, and report key social media metrics to measure performance and ROI, recommending improvements as needed.
Supervise and mentor social media specialists, designers, and content creators, fostering collaboration and alignment with broader marketing initiatives.
Identify new trends, tools, and opportunities to innovate and expand social media presence.

Requirements

Bachelor's degree in Marketing, Communications, or a related field.
5+ years of proven experience in social media management, preferably in F&B or consumer-facing industries.
Strong expertise in both paid and organic social strategies.
Experience managing social media campaigns from strategy to execution, including team management.
Solid project management skills, capable of handling multiple initiatives simultaneously.

Soft Skills

Strategic thinker with strong analytical and data-driven decision-making skills.
Creative problem solver with an eye for trends and storytelling.
Excellent communication, collaboration, and stakeholder management abilities.
Adaptable, resilient, and comfortable working in a fast-paced, dynamic environment.