Responsibilities :

Develop and translate creative ideas into campaign-ready concepts, scripts, or content angles that resonate across platforms TikTok, Instagram, YouTube, etc.).
Stay updated on platform algorithms, visual trends, creator formats, and viral mechanics in social media and marketplace platforms.
Drive ideation sessions, scriptwriting, and creative reviews.
Collaborate with production teams to ensure copy aligns with visuals, talent, and overall treatment.
Oversee creative QC of designer and multimedia results, ensuring tone, visual and storytelling quality stay intact.
Research and apply social trends, language, and audience insights to shape campaign relevance.

Requirements :

Bachelor's degree in Communication, Marketing Communication, or equivalent.
Minimum 2 - 3 years of experience in creative, digital, or content-driven agencies.
Strong communication skills to guide multidisciplinary creative teams.
Proven ability to build compelling campaign narratives from concept to execution.
Confident in client-facing discussions, presentations, and feedback handling.
Able to guide narrative campaigns — from concept to final delivery — including presenting overall campaign direction and outcomes to both clients and internal teams
Solid understanding of platform-native behavior (especially TikTok, IG Reels, YouTube Shorts), including visual pacing, hook formats, and call-to-actions.
Highly creative, detail-oriented, adaptable, and capable of multitasking in a dynamic environment with tight deadlines.
Experience in live streaming, marketplace campaigns, TVC production or event handling is a plus.
Bonus: Familiar with performance-based content (e.g., UGC, KOL collaboration, marketplace strategy).
Open-minded, adaptable, and responsive to feedback and creative direction.
Agile, structured, and able to balance creativity with commercial goals.
Strong communication skills in both English and Bahasa Indonesia