Responsibilities

Lead and supervise daily operations across assigned outlets to ensure efficiency, service quality, and compliance with company standards.
Achieve sales, revenue, and profitability targets through effective planning and execution.
Monitor outlet performance (sales, PnL, EBITDA Area cost control, waste, customer satisfaction) and provide regular reports to management.
Implement marketing, promotional, and campaign programs at the outlet level to drive traffic and sales.
Manage manpower planning, scheduling, and staff development to ensure optimal productivity.
Coach, mentor, and motivate Store Managers and teams to meet performance expectations.
Ensure strict adherence to company SOP, food safety, and hygiene standards.
Analyze market trends and competitor activities to identify opportunities for growth.
Handle customer feedback and resolve escalated issues to maintain service excellence.
Collaborate with head office (operations, marketing, HR, supply chain) for effective area management.

Qualifications

Minimum D3. Bachelor's degree in Business, Management, or related field.
Minimum 5 years of experience in retail/F&B operations, with at least 2 years in multi-store management in a leadership role.
Strong track record in achieving sales targets and driving operational improvements.
Excellent leadership and people management skills, with experience in coaching and motivating teams.
Strong analytical and problem-solving ability with a data-driven mindset.
Ability to manage budgets, scheduling, and P&L accountability.
Willing to travel frequently across assigned outlets and work in a dynamic, fast-paced retail environment.